Blue Ocean Strategy Malaysia

Strategi lautan biru kebangsaan bahasa inggeris.

Blue ocean strategy malaysia. Blue ocean shift nbos malaysia is making a blue ocean shift in its national development as it strives to become an advanced nation by 2020. Chan kim and renée mauborgne takes a creative and systematic ways to forming strategies in both the public and private sector. Recognized as one of the most iconic and impactful strategy books ever written blue ocean strategy argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Chan kim and renée mauborgne professors at insead.

To achieve this the government has adopted blue ocean shift process. Terdapat lebih daripada 80 jabatan dan agensi kerajaan melaksanakan 116. Delivered by ucsi in collaboration with the blue ocean strategy regional centre the programme emphasises the blue ocean strategy framework which has been incorporated into both the curriculum and pedagogy. The strategy canvas was used as a diagnostic and.

Malaysia wants to be a truly advanced country where people enjoy high income along with a greater level of public well being. Major ideas of blue ocean strategy. It is a roadmap to move you your team and your organization to new heights of confidence market creation and growth. The fundamental premise is that most companies fight competitors head to head in the same space chasing the same customers with very similar products creating a bloody red ocean in their feeding frenzy.

Focuses on differentiation low cost to open up new market space. National blue ocean strategy. Nbos diperkenakan pada tahun 2009 dengan bertujuan bagi meningkatkan kecekapan sistem penyampaian kerajaan. Application in universiti sains malaysia library blue oceans recommend a new space in which market boundaries and industry structure are not given and can be reconstructed and it is a time for setting a new strategy before which all other strategies fall within the realm of the red ocean strategy figure 1.

The mba blue ocean strategy is designed to nurture and empower leaders and managers of the future who will make a significant difference in the marketplace. The eleventh malaysia plan used blue ocean strategy tools and frameworks to formulate high impact low cost national strategies that are able to be rapidly executed. To achieve this the malaysian government is applying the blue ocean strategy principles of high impact low cost and rapid execution to national development through national blue ocean strategy. National blue ocean strategy nbos nbos refers to the national blue ocean strategy or strategi lautan biru nasional blue ocean strategy bos which was founded and inspired by professor w.

One key blue ocean strategy tool used in the formulation and communication of the eleventh malaysia plan was the strategy canvas. Blue ocean strategy blue ocean shift are about how you can create new market space and make the competition irrelevant.