Electronic Word Of Mouth Marketing

Electronic word of mouth ewom is a form of buzz marketing and it can become viral if the message is persuasive or funny enough.

Electronic word of mouth marketing. Digital word of mouth marketing encapsulates a wider audience outside of mainstream social media channels such as personal blogs and online discussion forums review sites and paid influencers. Thorsten hennig thurau kevin p. Definition of electronic word of mouth ewom. Word of mouth also known as wom is a type of buzz marketing which could turn into viral if the message is addressed appropriately and catchy enough to attract the customer s attention.

Word of mouth consumers imitate each other following a social paradigm. Researchers jalilvanda esfahani and samiei described in their study 2011 the word of mouth mechanism. Wom has become one of the most important factors when it comes to physical and digital channels. Consumers share information and opinions that direct buyers towards and away from specific products brands and services.

As the popularity and penetration of internet and social media rises word of mouth marketing is becoming more and more important for all brands. Word of mouth marketing wom marketing. Digital marketing is the use of the internet mobile devices social media search engines display advertising and other channels to reach consumers. In ewom we focus on person to person contacts that happen on the internet.

Word of mouth marketing has been around for centuries. Electronic word of mouth communication ewom is any positive or negative statement made by potential actual or former customers about a product or company which is made available to multiples of people and or institutions and is spread over the internet cheung et al 2010. Gwinner gianfranco walsh dwayne d. Without a doubt ewom is your most valuable marketing tool in 2020.

What is electronic word of mouth ewom. Word of mouth marketing is one of the oldest and currently the strongest marketing tactic for any marketer. There are myriad ways of capitalizing on ewom and there is much to consider when monitoring your brand s digital presence. Is a form of online recommendation or buzz marketing and it can become viral if the message is persuasive or funny enough.

Electronic word of mouth helps facilitate brand loyalty in an authentic organized way for marketers.