Generation Y In Malaysia

The scope of this.

Generation y in malaysia. A questio nnaire ha s been design to study the behaviour of generation y in workplace. Towards smartphone brand loyalty among generation y while promotion did not play a significant role to smartphone brand loyalty among generation y in malaysia. Malaysia where many of generation y is working there and the demand for the jo b is high. Malaysia s true digital natives generation z is the generation that grew up with the internet for all of their lives.

Generally referring to those born between 1995 and 2010 gen z makes up 26 of malaysia s population 1 and has unique characteristics that set them apart from the millenials and baby boomers particularly in the way they consume content and relate to brands. In fact in the food industry targets generation y as its key market segment due to their eating habits and lifestyle kavitha. Globally they are projected to overtake the baby boomers in population size by 2028. The millennial generation now continues to dominate the offices bringing new cultures and new views on what s important in a workplace.

Gen y who we define as those aged 18 34 in 2016 now make 44 of the population in malaysia. In malaysia generation y accounts for 26 9 of the population and they have good spending power and are savvy consumers. Future research should attempt to reach larger groups of respondents to. This aim of this study is to understand the purchase behaviour of generation y in malaysia.

This study adopts a cross sectional research design and examines the opinions of consumers at only one point in time. 2 days of managing generation y training in malaysia. Connecting with gen y. Indonesia while 42 claim they are satisfied with their life the highest among the four countries we summed up millennials top three ambitions are start their own business 79 make a positive impact on their community 77 and earn.

86 of generation y in malaysia agreed that they would be physically healthier if they reduced the time they spend on social media. The total online purchase is expected to hit usd1 7 trillion by year 2015.