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These changes affected the ways businesses can leverage the power of word of mouth for marketing.
Social media electronic word of mouth. Word of mouth is not new. And while many traditional marketers may fear this vehicle is only for the young in age and heart the fastest growing group currently on social media is ages 54 and up. Social media marketing involves the use of social networks consumer s online brand related activities cobra and electronic word of mouth ewom to successfully advertise online. Similarities and differences between word of mouth and electronic word of mouth 4.
With the arrival of interactive and social media the patterns role and impact of word of mouth have evolved and new forms of online communities were shaped. Wom sent via the internet which is made available to an unspecified number of people by using online review platforms or to particular persons by using e mail short mail services sms or social networking sites sns learn more in. People have always talked about their experiences emotions needs and also products services and brands.
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